Business is going mobile…
and Mobile Means Business!
and Mobile Means Business!
FREQUENTLY ASKED QUESTIONS
- What is a Mobile Website from Web Strategies?
Mobile Website from Web Strategies is a service that makes your business easily available to mobile users with a fast and easy mobile website. Millions of people are now using their mobile phones to surf the Internet and look for information and services. Web Strategies ensures customers can easily find your business anywhere, anytime. Thanks to its intuitive and easy-to-use interface, customers get immediate access on their mobile phone to all the key information about your business and are able to contact you with just one click or touch.
- Why is the mobile web important?
There are 4 billion mobile phones in active use worldwide: 4 times more than PCs. In 2009, mobile web usage increased 148% globally (Source: Quantcast) and the numbers continue to rise. In fact, by the end of 2013, customers using the mobile web are projected to grow to 1 billion. Your customers are already looking for you on their mobile phones. This is a huge opportunity for your business you don’t want to miss. If your business is not on the mobile web, your customers won’t be able to find you!
- How are mobile Web sites different than PC sites?
Mobile websites are built to exploit the special characteristics of mobile phones and mobile users to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is more likely to need while on the go. Even on high-end devices with large touch-screens, a made-for-mobile Website helps your visitors quickly become happy customers with content and a design that’s suited to someone in a mobile context for example, customers can use the unique features of the mobile phone to contact you such as the ‘call us’ feature, where with one touch they call your business and the ‘find us’ feature, which provides access to a Google map showing your business address and allowing the customer to obtain directions from their present location to your business.
- Will this replace my desktop site, or be in addition to my desktop site?
A Web Strategies mobile site extends the reach of your business to the mobile Web, allowing you to provide your mobile visitors a fast and easy way to learn about your business and contact you with one click. While your existing web site is aimed at giving a full and comprehensive picture of your business, a Web Strategies mobile site allows you to deliver immediate access to what matters most when on the go. The two sites are complimentary and work together to make sure your customers are getting the most appropriate experience for their context and their device. For customers who do not yet have a desktop site and are maybe daunted by the prospect of having to build one, Web Strategies offers a really easy way to get up and running with a website that will work on both the PC and mobile phone.
- What are the benefits to my customers?
Studies show that visitors who access a full web site on their mobile phones complain about how much time and data is required to load the site and how hard it is to find the information they need. Most of these customers abandon such sites quickly out of frustration and are unlikely to return and, worse yet, look for a competitor with a more mobile-friendly site.
A Web Strategies mobile site resolves these problems and satisfies your mobile visitors by giving them quick and easy access to the key information about your business. A Web Strategies mobile site is designed with the mobile user in mind. You save them time and money, and you easily convert them into happy, paying customers.
- How will people actually get to my site?
There are four ways by which users can reach your site.
- The easiest way is to promote the site to your customers. For example, you can send links via text message for your Web Strategies mobile site to your customers’ mobile phones so they always have your information in hand.
The second way is via search. Users on mobile devices increasingly see mobile sites returned in search results, so Web Strategies mobile sites will increase your business’s visibility to mobile users.
Third, add a link on your desktop website to your Web Strategies mobile site. This will help increase awareness that the mobile site is available. This functionality is offered as part of the package, and can be easily put in place by the designer of your desktop website.
Fourth, Web Strategies can provide automatic redirection of mobile users from your business site to your mobile site, so they are guaranteed a good experience. This more advanced capability requires a designer to embed the provided functionality into your business website. Web Strategies can do this for you if we get access to your existing site.
- How does goMobi help to increase a site’s visibility in mobile search engines?
The Web Strategies mobile site is built using good practice recommendations, as outlined in Google’s Search Engine Optimization Guide, which includes creation of a sitemap, well defined page titles and descriptions, optimized site structure for navigation, good URL structure, optimized robots.txt, and site submission to directories.
In addition, you can provide keywords for your business, which are used to assist search engines to rank the site’s relevance to an end user’s search request. Links to social network sites will also assist in this process.
- How often can I update/change my site? Are there additional costs for that?
Web Strategies can update your mobile site for you whenever you want for a nominal charge
- What is included in the package?
The following is included in the package:
- Building your mobile website
- Hosting of the mobile website for one year
- A fair use policy applies to traffic volumes a 2000 page views per day is the approximate ceiling.
- How much time will I need to set up my Web Strategies mobile website?
Your Web Strategies mobile site can be set up within 24 hours minutes with the simple and easy to use Getting Started Assistant. Web Strategies makes the process fast and easy. Web Strategies offers a unique feature, with its underlying technology, allowing the pre-populating some of your content such as your telephone number for ‘Call Us’. Completing our Getting Started questionnaire will get you started right away.
- Does the Web Strategies mobile website require a .mobi domain name?
Web Strategies does not require a .mobi domain name. It is recommended to use a .mobi domain for a mobile website, to communicate to the end user that the site is mobile friendly, and to assist search engines to recognize it as a mobile site.
- Do I have to use a .mobi domain name or can I use a different one?
It is recommended to use goMobi with a .mobi domain, to maximize visibility to the user that the site is mobile friendly, but any domain can be used.
- Can goMobi be used with a third level domain?
Yes. For example, your mobile site can be set up using a m.yourdomain.com address.
- I already own a .mobi domain name, can I use it instead of getting another one for my new site?
Yes. Your Registrar can easily help you point your .mobi domain to your Web Strategies mobile site.
- What happens if the expiration date for my domain is different to the one for my Web Strategies mobile site?
The mobile website service is dependent on the availability of the domain to reach the site: therefore if the domain expires, the mobile site cannot be reached. It is necessary to renew the domain, or use another domain to reach the mobile site to ensure continuity of service.
- If I change the source site to a different site, how quickly is this reflected on the .mobi site?
The source site content is only used to populate the site the first time. Therefore changing the source site to a different site will have no effect, since the user would have confirmed their settings via the Getting Started Assistant. In that case, manually updating or replacing the site my be neccessary.
- Can I delete the domain name but keep my Web Strategies mobile site?
Yes you can, provided you remember to specify another domain for your mobile site to keep it reachable.
- Do I have to renew my mobile site at the same time as the domain?
No, they do not have to be renewed together, but for the mobile website service to be reachable, the domain has to be current.
- How soon is a Web Strategies mobile website live after the service is activated?
Your mobile site should be open for business within 36 hours after completing the Getting Started Assistant and submitting payment. Depending on the domain you are using, there might be a certain delay as a result of how quickly the nameservers´ information propagates on the Internet.
- What browsers, phone types and cellular services are supported?
Our DeviceAtlas is the most comprehensive and advanced database of mobile phones types and services in the market. Web Strategies leverages this technology to adapt itself dynamically to the specific phone in the hand of your visitor. From high-end touch-screen devices to lower-end phones, Web Strategies guarantees the best possible mobile experience to all your mobile customers.
- How many users can the Web Strategies mobile website handle?
Web Strategies leverages one of the most advanced technologies to ensure scalability and fast response even in the moments of highest pressure. However, a Fair Use Policy applies, which limits traffic to your mobile site at 2,000 page views per day.
- How much content can the mobile site hold/support?
There is no technical limitation to the amount of content that can be put on the site. However, since the site is for mobile consumption, it is recommended to limit content to only that which is of value to the mobile user.
- Where is it hosted? Will this company also be hosting my desktop site?
The mobile website service includes hosting of the mobile site. The business’s desktop website is unaffected by the use of a mobile site.
- How do custom links work with the mobile site? – How many custom links can customers add to their mobile site?
Customers can add links to their mobile site as desired, which can link to content on their own site, or to third party sites.
- Can I use two different telephone numbers (i.e. landline and mobile phone) on the Call Us link?
Currently, you can only put one number – so it would be recommended to use your main business number. You could provide additional phone numbers within the ‘About Us’ feature.